Evaluation Question 2

Question 2- How effective is the combination of your main product and ancillary texts?

1.

                                                                        COLOUR
Firstly throughout the entire video, the main character is dressed in mostly dull colours such as dark green for his jacket and blue for his jeans which is designed to match both the redundant themes of the first half of the video which is set in the streetways of Ludlow that on which the film was shot on. The only brightly colourful setting in the first half is the yellow wall seen in the opening shot as the protaginsiat sits down drinking which is meant to signify his only confort in life before he discovers the blueprints.

However in stark contrast both the advert and the digipak have a much brighter colour scheme such as yellow and white in the background when inside, the fonts have a bright eyecatching colour code scheme of red and blue on the advert and pink, red, white and yellow on the digipak, which in both cases stand out brightly from the background  and are designed to be easy to read and to catch the attention from both young people and people who are interested in the 60's abstarct advert designs, and both the artists are shown with a happy expression on their faces which makes sense as most indie artists usually use a lot of bright colours in their advertisements

                                                           
                                                                FONT TYPE & SIZE

The font that I chose for two of the products which are the digpak and the advert,  was the red chalkboard design located on the top of the other fonts that I had considered using. I chose this because it looked more different than the other fonts with the text looking as if it had been drawn, as opposed to typed which was similar to the style I was looking for, a retro abstract type. It was originally both going to be red in both the digipak and the advert, but after getting the new HD cameras, the new image used for the advert didn't fit well with the colour so it was switched to blue and red for the headlines of the advert, blue and purple for the HMV and ITunes advertisement placeholders and yellow for the digipak. I have used the same type of font in both the Digipak and the Advert to maintain coherency and a sense of brand identity so that the audience would be familer with my product and to maintain a link between the two seprate products.

                 
           

                                                                Props and Costume

Throughout the entire video, We have only used an old farmers costume consisting of green boots, a farmers cap, and a green jacket which is meant to tell the audience that he is poor, lonely and reclusive to match the low-budget redundant style of the video while in the cutaway band sequences we have dressed in regular clothes to cut the narrative beat. I chose clothes in darker colours such as dark green and blue to contrast against the upbeat tune which sounds bright and colourful. At an earlier stage of the production when the second half of the video consisted of more entropic imagery such as flying into space and landing on the moon, we were going to have extras dressed as space aliens interacting with our main character wearing a space suit, which was dropped due to lack of available resources. As for Lighting, as our video and advertisement shots were shot mostly outside and inside the Drama Studio, we didn't resort to using studio lights due to lack availability again.  

                                                                    

                                                                Visual Themes

As I have mentioned before in my Genre Research, the main narrative themes presented are reality meets fantasy and trying to achieve your dreams which are represented by the main characters desires to do something else with his life by flying into space. These themes were influenced by the Pixar film Up where an old man flys his house with hundreds of balloons to get away from the realities of life and the Button Moon TV show where Mr Spoon flys a rocket to Button Moon whenever he gets bored. In an earlier draft a stop-motion animated sequence consisting of a paper rocket landing on a cut-out moon, resembling the low budget effects of Button Moon was going to be the conclusion, but was cut for time.

2.

After showing the finished designs of both the digipak and the advert, I used the apple Mac computers to record an audience reaction and resoponse to gain feedback, they thought that although the quality of the images was fantasic and the images were used well, they disapporoved of the use of HMV as a adveritisment sponser due to recent events occuring and said that the colours could ve improved in photoshop. Although they didn't comment on whenther the logos for both Fight The Bear and the main headlines were done well, I think they could see the simalitys between the two products as they both have the same record company logo for Island Records, the logo for Fight the Bear being in large red font and taking up a quarter of the page and both myself and Toby appearing on  both the front and back cover and the advert.

3.

According to Prantanna S of www.go4expert.com , "Branding is a vital aspect of marketing strategies. Companies are trying hard to build a brand value that is sustainable over a longer period of time. A brand is a name or identity with which the customers can associate them with the company. A brand name will help the manufacturers and products to stand apart from the usual crowd". I kept this mind while trying to think of music companies that would normally assoite themselves with Independent Music, I chose Itunes beacuse they have posted albums and songs of other indepenendent artists such as Mumford and Sons so it should't be that hard getting the're attention and as for  HMV, it's probably(as of December 2012) one of the largest music publishing companies in the UK and one of the few that doesn't operate soley online so my products can be displayed publiclly where people are most likely to notice them which gives it an advantage in the music retail market.