Desgining a Digipak: Print Research 2

The first thing to notice about the design of the advertisment for the Some Nights album by the American Independant pop band Fun, is that the background is just a redundant yellow colour with no other features unlike the Lana Del Ray Album which used real locations as backgrounds. The three artists that star on the front cover are standing at the bottom- middle of the page in a medium long 3 shot which once again sets them up in the mise-en-scene with the person standing on the left hand side of the poster holding the design for the cd while being looked at by the other two artists which connotes the sense of being popular and gives us the impression that the ablum he is holding is the product they're advertising. Another thing to note of is that although the artists themselves have been shot in black and white, their hair and their clothes have been recoloured into bright colours that will stand out in front of a bright yellow background such as blue and black which gives the album a entopic feel of coulor meeting black and white. This image should contribute to the creation of a stars images as the artists take up a fifth of the poster and the design is simple, using little colours, but is effective.

The heading font has been designed in a black colour scheme, is entirely written in capital letters and the heading is located in the middle section of the poster which reenforces the name of the album and is in large print which is supposed to catch the reading audiences attention. Like I said before, the colour black has been used as it's a colour that stands out the most in yellow. The Band's logo consistes of the word fun being wirtten in capital letters with a full stop which is their brand identity.

At the very top of the image provided, there are three star ratings from the magazines and newspapers "The Guardian" "Heat" and "The Daily Telegraph" which rate how good the album with the Guardian and Telegraph giving 4 stars out of 2 and heat giving it five stars which tells us that the critics liked it. Additional details include the logo for Atlantic Records located at the bottom right hand corner of the image and the logo for Fueled by Ramen, an American record label located on the other corner. The album was released on February 21st 2012 to generally positive reviews.

The main image provided is connoted to fit a full page of a magazine, either as the back cover or as a page image inside the magazine. The reason for this is that the album is an independent music release and is unlikely to featured in a lengthy article. The main source of the poster that I have been researching was found on the back cover of a Q magazine. I think that fans of indie pop music and young people will be tempted to buy this album as the artists are in their early 20's which young people should find appealing and the idie pop fans would appreciate the cool design of the cover with it's use of the colours yellow and black.