Designing a Digipak: Digipak Anaylsis 1

As well as print adverts , we have also been looking at other digipaks to try and find ideas for our own desgins when we finish the editing process. Sadly I haven't been able to find many examples of digipaks made in the independant genre , however I have managed to find two that may be interesting.

The first of these Digipaks is Jack Johnson's Inbetween Dreams which begins with the front cover using only the colours yellow and balck to create the entropic mise-en scene image of a man holding a guitar and picking fruit from a mango tree that takes up nearly the whole of the cover which is a reference to the Mango Tree, the studio where In Between Dreams was recorded. At the bottom right of the image there is a blue placeholder sticker of the publishers brand logo, Universal Records empahsiing the digipak as a "speciel edition" as well as a black sticker at the top-left side advertising the tracks featured. As for the text, that's has been done in an redundant font with black and white text which both stand out well agaisnt a yellow background. The front cover should be appealing to an older audience who would prefer relaxing images as to most of today's cd and digipak covers which usually feature an image of the artist taking up the majority of the image.

Secondly, the back cover of the digipak contains a whole amount of little details and advertisment images as well as an etropic image of a tree which is part of the image of the tree located on the front cover, Firstly, there is a listing of the number of tracks located on the left hand side of the image, there are three website links connotated on the lower section of the cd below two logos which advertise Bushfire Records and Member 1% which could possibly be two other manufacturing companies accosised with the artisit. Other redundant details include copyright information located on the right hand side and a barcode which is used by store scanners to determine the price on the bottom-left corner.

Next, going into the contents of the digipak, the cd- holder has a simple design of four leaves with the stark dark-green brushing against the yellow section of the plant which enhances the entropic texture of the leaf. while the left hand side of the insides contains a folder in which to keep a leaflet in which contains all the lyrics for the songs featured on the cd as well as some entropic pieces of artwork featured in the backgrounds of the lyrics. The slipcover also uses the colours of yellow and green along with a redundant image of the artist Jack Johnson holding a guitar, which hides most of his facial features against a white background which looks like an entropic image of lined paper which gives the image a more redundant feel as compared to the entropic images we've seen previously.