Monday 10 December 2012

Designing a Digipak: Print Research 3

There is a large notable difference between the main image of Come Around Sundown, and the other magazine advertisements I have already looked at. There are absolutely no artists featured on the front cover, only an image of a setting sun around a desert island with two large palm trees. The Colours used in the images are mostly bright red to create an summer evening atmosphere and the title of the album "Come Around Sundown" fits in perfectly with the atmosphere and feeling this image is trying to create. The position of the trees is located in the middle of the cover once again giving the image the mise-en scene formula. According to the band, Kings of Leon, this is their fifth album and is supposed to represent humanity's desire to explore more places.
Unlike the other text designs that I have been researching for my other album posts, the colour of the text doesn't really stand out as well as before due to the lighting of the sunset located on the left hand side of the image makes the white text look fuzzy. As for the text itself, like I said it is written in white text, is located at the bottom of the poster, taking up a quarter of the page and once again being written entirely in capital letters. The name of the band is located at the very top of the image at the point where the sunset sky is becoming darker. I think the reason why the band itself doesn't appear on the front cover is because this is their fifth album and that the majority of their target audience now knows what they look like, it becomes less of a necessity to show they're faces on covers all the time.
At the top of the poster, just under the name of the band there is a quote from the New York Times calling the album "The Rock Blockbuster of the New Season" and at the bottom of the page there is a logo and a small advertisement sentence for the band's website kingsofleon.com on the left hand side of the poster and on the right hand side, there is a logo for the band's recording distributor RCA. Unlike the other two independent- genre albums that i've researched which have been released recently this year, this album has been out for over two years being released on October 15th 2010 and was nominated for a Grammy for Best Rock Album on November 2011 but lost to the Muses' "Resistance".
Like the other CD's I have been researching, this cover was posted to fit on a full page of a magazine because the image size is enlarged to fit onto a full page and the advertisement details are below the albums name presented in white text which tells the audience where to buy the album and the release date.
Since the main band isn't on the front cover as the fan-groups have already been established, the target audience genres will be more tighter. Ever since they came out Kings of Loen has kept their genres the same. Their target audience have mostly been aimed at 16-32 years old although I think older people would find the cover attractive due to the relaxing mood of a sunset beach that it creates.

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